PÜL - Katherine Moriarty
Trichotillomania is a compulsive behaviour where sufferers pull out their hair, which affects an estimated 370,000 people in the UK. Habit reversal training has the highest success in treating this, teaching those with the condition to recognise and redirect their impulse. Current ‘fidget toys’ are often used to do this, but they do not provide the correct sensation and are not designed to be discreet.
PÜL replicates the feeling of pulling hair by forcing beads through a narrow gap. The resistance can be adjusted to suit the user, while the electronic counter on the product records the number of pulls. This tangible result allows the user to see a form of progress, keeping the object in their hands for longer by setting goals, while also acting as positive reinforcement. PÜL is worn on the wrist for easy access, displaying a watch face when not in use so as not to attract unwanted attention.