There is a growing awareness within the beauty industry around the accessibility of cosmetics, especially makeup products. Research indicates that 93.1% of users with a disability feel that the current market does not cater to their needs proving there is a clear gap in the market for more inclusive beauty solutions.

Steady Style is an assistive tool that will enable users with low dexterity to apply makeup with more precision and control. It is sold as a set which includes one master handle and three inserts of varying sizes, allowing it to easily adapt to the daily makeup routine of its users.

The handle has been ergonomically designed to support users in both opening cosmetic packaging and its application. The flat top provides a larger surface area, enabling the user to apply more force with their palm when opening stiffer cosmetics. The three notches provide a comfortable place to hold, and the material choice of silicone enhances the non-slip properties, making it easier for users to hold and use.