HIGH ‘N’ DRY

A clothes-drying product designed for people living in flats

Context

High ‘N’ Dry is a clothes-drying product designed for people living in a range of accommodation but most specifically for those living in flats. These users often have no outdoor space to dry washing and because the accommodation is usually rented, landlords will ban residents from making fixings into the flat’s walls and ceilings. This means residents in flats must resort to drying their clothes indoors and are unable to use clothes pulleys (which are very useful and efficient) because they must be screwed into the ceiling and walls.

The Solution

Therefore, High ‘N’ Dry is an indoor clothes-drying product designed to have no fixings and dry clothes efficiently by using naturally rising warm air at ceiling height. Additionally, this product uses a small amount of floor space, uses zero energy, gives plenty space between items to ensure proper drying and provides enough space to hang large items such as bedding.

The Problem

Because of these constraints, many residents employ the use of a clothes horse which have numerous issues. People living in flats also have limited floor space so a bulky clothes horse isn’t the best. They also struggle to dry clothes without turning up the heating because there’s too many clothes overlapping each other on the clothes horse. Additionally, clothes are drying at waist height which is less efficient than drying clothes at ceiling height where warm air naturally rises to. They also have no place to hang large items such as bedding, such large items completely cover clothes horses and trail on the floor. Without a product designed for these users, laundry take days to dry and ends up smelling from dampness.

Component Breakdown

USP

Helping people dry laundry more efficiently with less energy

Thousands of people across the UK struggle to dry laundry properly in their flats. For some, laundry is a weekly challenge. This product can help change one small task into one great improvement.

10 Page Summary

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Camilla Laing

BEng

10 Page Summary

camillajlaing9@gmail.com